The Qualified Designation of Origin establishes the demarcation of the production area, the grape varieties cultivated, the yields production area, the grape varieties grown, the maximum yields allowed, the maximum permitted yields, winemaking and ageing techniques, etc. It also groups together most of the prestigious wineries in La Rioja. Rioja. The agency in charge of the campaign #TeMerecesUnRioja campaign commissioned us to create the TV spot to transmit these values of the the DOCa Rioja.